The car still features the colours of India's national flag, added by black giving the livery a new fresh look.
“The VJM07 looks stunning and the new livery reflects the way Sahara Force India is evolving,” Team Principal Dr. Vijay Mallya said. “I’ve always believed our cars have been the most eye-catching, but adding black as a main colour gives us a fierce new look.”
Besides the new colour scheme, the VJM07 F1 car also features branding of the team's three new partners, Claro, Roshfrans and Astana on the engine cover, rear wing end plate and nose.
“It’s been a busy winter for us on the technical and commercial front,” Mallya explained. “When I founded the team my first ambition was to launch the first Indian team on the grid, but the next stage in our evolution is to develop a global brand. I think that ambition is reflected in the partners we are working with and our world class driver line-up. It certainly feels as though there is the potential for 2014 to be our strongest season yet.”
“The new rules have presented us with a huge challenge, but I’m very proud of the approach we have taken and the direction of the technical team,” the Indian said. “It will be fascinating to see how different teams have interpreted the rules and at this stage it’s impossible to predict who has done the best job.”
To emphasise the difference between the new car and last year's VJM06, Technical Director Andrew Green explained: “Almost every single part is a new design, from the front wing right back to the diffuser. The genetics of the VJM07 still lie in the 2013 car, but we've had to achieve the same results in a slightly different way.”
“It's been a massive job to accommodate all the changes to the power unit, it's the biggest change I've witnessed in the sport since I started in 1990. Cooling has been the biggest challenge with most of last summer taken up trying to understand the cooling requirements of the power unit, and how best to optimise it in the chassis.”
As Formula 1 heads into a new V6 era this year, the Silverstone-based outfit is looking to take the fight to the faster teams this season with its new driver pairing, Nico Hülkenberg and Sergio Perez.
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