Williams Martini Racing Reveals New FW36 Livery

The Williams F1 team has officially confirmed a new sponsorship deal with Martini and revealed the colour scheme of the team's FW36 F1 car for 2014.

The Grove-based oufit, now known as Williams Martini Racing, made the announcement of the multi-year partnership with the Italian drinks company at a special launch event in London on Thursday.

"We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing," said Sir Frank Williams.

"Williams and Martini share a rich history in the world of motorsport and the values of our two brands and our shared passion for racing make this partnership a natural fit."

"It will be great to see the distinctive stripes of Martini Racing return to Formula 1 once again in unison with Williams."

"The decision to partner with Williams was a natural one for us as it provides an unparalleled opportunity for the Martini brand to connect with consumers through one of their lifestyle passions, Formula 1 racing," Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Andy Gibson said"

"Martini will give consumers a taste of life in the fast lane, bringing a renewed sense of Italian style and glamour to the track and beyond."

"Williams Martini Racing provides a powerful, integrated marketing platform and delivers dynamic opportunities that will strengthen the Martini brand."